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What is Versace Jeans Couture?

What is Versace Jeans Couture?

Versace Jeans Couture is a diffusion line of the famous Luxury Italian fashion house. Some say it is a licensed brand, but it is not. VJC is a brand that focuses on more casual, younger and maybe less affluent clientele.

As a reminder, Versace was founded in 1978 by Gianni Versace.Did you know that his full name was Giovanni Maria Versace? I said “was” as he passed in 1997 killed by a man who was a spree killer.

Gianni started as an apprentice for his mother’s sewing shop. He felt in love with Greek ancient history and later moved to Milan where the fashion industry was heating.
Gianni worked for Byblos the famous and very successful brand specialized at the time in “Prêt-à-porter” (ready to wear). He worked there from 1973 until 1978 when he showed off his signature collection and later opened his first “boutique” on Via della Spiga in Milan.

Gianni became rapidly a sensation with his out of the box designs – colorful, sexy, and bold. He said “I don’t believe in good taste, and defied the rules of fashion.

His main fashion rival was Giorgio Armani. Many said that “Armani dresses the wife, Versace dresses the mistress.”

Here we are with a very artistic, bold and avant-garde designer competing with other big names in the industry like Armani who maybe has a better business acumen and is targeting “new” markets like the USA and partnership with “old” brands such as the French L’Oréal.

In the 80s, many designers populated diffusion lines to distribute their design to a wider audience who might fall in love with the fashion house then decide to purchase the root brand products.
The first Versace developed was Versus 1989, it was originally a gift to his sister Donatella. That line presented bags, denim, fragrance, dress and also men products.

Other diffusion lines were developed: Versace Jeans, Versace Couture, Home Collection, even a line specialized for children.

In 2018, the Versace group was acquired by… Michael Kors and incorporated into the Capri Group. The group reshaped Versace lines by merging Versus, Couture and Jeans into Versace Jeans Couture. I recommend following the line #versacejeanscouture on social media.

Is Versace Jeans Couture, real Versace?

Yes, it is, and it comes with differences.

Look at these T-Shirts, the Barocco Patchwork T-Shirt for $1,195 by Versace – Beautiful, very colorful and almost $1,200. Now look at the Metallic Logo T-Shirt, simpler, way more wearable and only $125.

Versace Jeans Couture Metallic Logo T-Shirt
Versace Jeans Couture Metallic Logo T-Shirt $125
Versace Barocco Patchwork T-Shirt
Versace Barocco Patchwork T-Shirt $1,195

I can see myself wearing the second one daily, but the first one would be for special occasions. What about you?

Both T-Shirts are 100% Cotton, the Versace is organic cotton but does it justify the price difference? In my case for the same $1,200 budget, I would buy several Versace Jeans Couture T-Shirts 🙂

A few products went off from the VJC catalogs. I’m talking about glasses, perfumes, jewelry and other small accessories, but the price of those decreased quite a bit.

You still have the famous Signature Medusa Crystal Sunglasses at $1,600 a pair but now you can get your Versace Enamel Medusa at $250 (about the price as the Versace Jeans a few years ago).

To resume, Versace lines changed a bit since the acquisition but the concept is there and any line you pick will be 100% a Versace product design but one of the most famous fashion houses.

When in Miami, don’t forget to try to visit the Villa Casa Casuarina, the Versace boutique hotel on at 1116 Ocean Drive on South Beach, the mansion was built in 1930 by architect Alden Freeman. I say try as it’s quite pricey, the “cheapest” room is around $1,200 a night and it is almost impossible to find available dates.

You have to try the Gianni’s restaurant, absolutely make a reservation to submerge yourself in an exquisite Versace luxury experience. It comes with a price tag – we paid about $100 per person with no expensive wines or champagne, but it was a perfectly luxurious date.

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See all our Versace Jeans Products here.


Versace Fashion Accessories – Often a Must Own

Versace Jeans is famous for their high quality and trendy designs. You can find a number of Versace Fashion Accessories in the market, which will provide you with all the basic requirements of your wardrobe.

Versace Fashion Accessories

The latest trends and fashion accessories from Versace also include handbags, shoes and other accessories. The handbags from the house of Versace are a great way to enhance your style quotient and make heads turn wherever you go. Versace has been one of the most popular and fashion forward companies in the fashion world for many years, providing their customers with a variety of choices in men’s fashion clothing and accessories.

Versace Fashion Accessories

When we talk about handbags, there are various models from the house of Versace which you can choose from. If you are looking to buy a bag from Versace, you will not be disappointed as there is a full range of handbags from the house of Versace to choose from.

The handbag from Versace can be used as an everyday bag or you can use it to go to a party or a date. There are different styles and designs that you can select from depending upon the type of bag you are looking for. Some of the designer handbags from Versace include the likes of Papasan Chair Napkin Ring Jeans, Papasan Chair wallets, bracelet and tie clips and diamond charm bracelets.

Apart from handbags, you can also buy Versace jeans from the stores. You will get great jeans designs from the stores of Versace and if you are looking for some sexy jeans then you can go for the skinny jeans from Versace. However, for the best quality jeans from Versace, you will need to spend a little amount of money.

The jeans from Versace are made from the finest materials and are also made to look expensive. You can use your Versace jeans to look more fashionable than you actually are and can easily impress the people around you with your attractive and eye catching jeans designs.

Versace Fashion Accessories is the latest trend in fashion accessories from this iconic designer brand. With their sheer elegance and sophistication, these jeans have become must have items for women of all ages. Versace Jeans also called Versace Couture is the modern interpretation of classic designer jeans, made to meet the requirements of today’s women. Famous Italian designer Gianni Versace first introduced the concept to the world in 1978 with his then newly launched line of casual leather clothing and accessories, now the worldwide-known fashion house is more focused on couture fashion accessories and has released a number of new styles in this genre.

Always remember that Versace Fashion Accessories, unlike other popular brands, have maintained its trademark high quality and elegant designs, while maintaining a low price.

Being a luxury fashion house, it prides itself for being “made in Italy” (in other words, it is made from the best Italian and European wool and fabrics).

These Versace Fashion Accessories are available in several different styles suitable for everyday wear as well as party wear. They are very fashionable to wear and are extremely durable. The brand also ensures that the products it launches are made from the finest raw materials, for the highest quality and comfort. The company has set high standards of manufacturing in every aspect to ensure a ‘Versace ‘ quality of product.

One of the most popular styles from Versace Jeans couture line is the bikini cut, which comes in a straight leg style, with or without a back zip or knee length. The contemporary cut is made from the finest quality Italian and European fabrics, which give it a soft appeal and a modern look. Bikini cut also comes in different textures and designs which include flat cotton, soft cotton, natural cotton, and satin.

Another popular style from the popular and legendary designer is their tailored skinny jeans which are known as Versace Skinny jeans, in collaboration with Phat. The tailored slim jeans come in various colors, with or without embroidery, and in classic skinny-cut style. These are one of the popular styles from the famous and renowned brand. With the help of a famous fashion designer Christopher Kane, who is responsible for the collection’s aesthetic appearance and diverse style, every woman can carry the fashion statement of Versace Skinny jeans couture and feel the sizzling effect of the new fashion trend.

The third style is the Versace Diamond Cut, which comes in full length. These are designed carefully by the renowned designer Ralph Lauren, who has transformed these exclusive skinny jeans into the ultimate designer handbag. The bag gives a posh and elegant look, together with elegant accents and delicate decoration. These are also one of the popular styles from the legendary brand of Italian luxury fashion house.

A high-end collection of designer jeans from the renowned designer Ralph Lauren is also available. It includes designer cuts, both low rise and regular fit, which are tailored to give full figure perfection – we still prefer the Versace Fashion Accessories style!

This is an offshoot of the classic and sophisticated style that is so popular amongst women today. Women can now buy the best designer collection from the renowned designer in silk and cashmere. The designer jeans from Versace can make any woman feel like the celebrity at the same time.

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See all our Versace Jeans Products here.

What's the difference between Versace and Versace Couture

What’s the difference between Versace and Versace Couture?

Is Versace Jeans couture real Versace? We already looked at Versace Jeans and Versace, let’s look at the jeans Couture.

What’s the difference between Versace and Versace Couture?

Is it the brand that people think it is or a knock-off? Is it really the high-end fashion label that many of you have heard about or seen associated with high-end designers? It seems there is a lot of confusion about this famous Italian fashion house.

Versace Jeans is the first-ever diffusion line by Italian luxury fashion house, currently owned by the fashion conglomerate, Versace which in fact is owned by Capri Holding which is a Micheal Kors creation.

The iconic brand is recognized worldwide for its cutting-edge, trendsetting styles, stunning prints, striking colors, and sophisticated, understated designs. For most women, Versace Jeans is synonymous with Versace sunglasses, shoes, handbags, and apparel – Versace Jeans Couture is coming soon to My Small Store!

difference between versace and versace couture

This is not a misunderstanding because the brand also produces a variety of denim and designer jeans and has been successful in bringing the products to the consumer market.

The new fall/winter collection will be the most recent innovation by Versace into the world of jeans couture. A new classic denim product called the “Versace Denim Logo T-Shirt” is part of the lineup and it is designed by renowned New York artist, David Hall. The garment is completed with an authentic leather zipper featuring the letter “V,” a white oval, and textured material.

Versace Jeans couture merchandise will be sold both online and in traditional stores. In addition to the jeans couture logo t-shirt, the line will offer other denim products like shirts, tops, skirts, dresses, and shoes. You can choose from a vast selection of colors including black, cream, charcoal, and cream. All of these items are accompanied by exquisite accessories that make your book stand out.

Each item in the collection is made with a special blend of denim. This design is developed by expert designers who have studied the art of making denim work for a long time. These designers pay extra attention to the fading process and the fabric’s texture to ensure that you get a comfortable fit. When you try one of their products, you will instantly understand what we mean when we say that they make you look and feel great. This is evident by the enormous customer base that Versace has.

The difference between Versace and Versace couture that sets them apart from other designer jeans is the use of genuine Italian textiles. This means that the overall design is more expensive than any other designer jeans on the market. However, the cost is worth it for the superior durability and comfort that you receive. What many people find concerning designer jeans is that the fading colors begin to appear almost immediately and that the fabric starts to lose its elasticity. Versace keeps its colors looking vibrant even years after they have been worn.

Another great thing about Versace’s denim is that it offers a variety of styling options. You can get slim, straight leg jeans, boot cut short, long leg, baggy short, and even long slim fit designer jeans for women. The styles are available to cater to the preferences of different age groups as well. Teenagers will find the various colors and designs a bit confusing, but adults find that they look great.

The durability of the items is another reason that you should purchase them. The designer jeans that you purchase should be able to last for several seasons even with daily wear and tear. The denim used for Versace’s products is stain resistant, so your clothing will last for many years to come even without a lot of taming. This is great news for consumers as this is a crucial element that will save them money and keep them happy.

Is there a difference between Versace and Versace couture, yes there is but both brands are real and quite beautiful!

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Versace Jeans

Is Versace Jeans Real Versace?

This a question that comes quite often: “Is Versace Jeans real Versace?”

My definitive answer is YES, Versace Jeans Brand is Versace. The major difference was the market targeted by the brand. Versace for affluent middle-aged and the Jeans version is focussed on the younger generations at a lower cost. I say “was” because today the Versace Jeans brand is becoming its own Versace designer style.

VJ is what is called a diffusion brand, which is a line of products created by a high-end fashion designer (Versace in this case) that retails at lower prices may be less flashy of the runway fashion.

Big brands use diffusion lines as a part of their strategy of massification of their luxury names. some brands like Dolce & Gabbana who dropped its D&G diffusion line. To be honest it wasn’t done very well. One that went too far is Calvin Klein, selling its diffusion brands like CK and Calvin Klein Underwear in mass chain stores like Walmart didn’t bring lust to his brand.

It helps with cash flow (more sales) and brand recognition as it is sold in department stores (Macy’s, Nordstrom…) and online.  Check out our Versace Jeans collection.

Versace Crossbody

A $1,850 Versace Crossbody

Versace Jeans Crossbody

A Crossbody Versace Jeans we sell at $124

Is Versace Jeans Real Versace?

Gianni Versace, like many other luxury brands, has diffusion lines to name a few:

  • Armani Exchange, Armani Jeans, Emporio Armani  for Armani
  • Cheap & Chic and Love Moschino for Moschino
  • CK, CK Jeans, and Calvin Klein Underwear for Calvin Klein
  • Just Cavalli, Cavalli Class and Roberto Cavalli Sport for Roberto Cavalli
  • MICHAEL by Michael Kors for Michael Kors
  • Versus, Versace Collection, and VJ for Versace

A few notes, since January 2019, Versace has been acquired by Michael Kors Holdings, which is now Capri Holding. Capri also owns Jimmy Choo. Since the acquisition, Versace is merging all its diffusion brands into VJ.

Many people claim that all Versace brands are made in Italy, which is totally false. In the article Christina Schnell published, she says that if a Versace product is made in China, it is a blatant fake. She has no idea of what she is trying to talk about 🙂

Many products designed by Donatella Versace and her team including shirt design are manufactured in China, Singapore, and certainly soon in India. Many Versace products are still manufactured in Italy, but it’s getting less and less every year.

The reason? The more successful these brands are, the more output they need, and there is not enough workforce in Italy for all the “Italian” Designers. If you are interested, I highly recommend the article on Gucci on about what I call the Gucci scandal.

Gucci factories are in Prato and are held by Chinese businessmen who pay their illegal Chinese workers’ meager wages $3/hour – see the New York Times article.

Two choices, honesty with the origin of the product made in China or made in Italy using illegal underpaid Chinese workers.

As a footnote, Prato near Florence  (Gucci and Prada factories), has the second-largest population of Chinese in Europe, after Paris.

My Small Store keeps track of VJ transparency and its impact on the environment and working condition – as many major brands the lights are not turned 100% on but it’s going there. For example, all Versace plants will be running on renewable energy by 2025, great if though we would prefer to see more details about the complete workforce situation. One Step at the time!

Bottom line, if you buy a Versace Jeans brand from an approved retailer like My Small Store, you are sure you have a real Versace. If you purchase it on the streets of New York China town, you are sure you have a fake one 🙂

I discussed in other posts about the bad and the ugly of buying counterfeit designer brand handbags and apparel. It is not illegal to buy, it is a federal crime to sell or resell. Many got caught buying a fake Gucci bag and realizing the mistake of selling it on eBay, Facebook or Etsy – this is a big mistake. Same as for the “funny ones” who buy a fake handbag, then a real one online and return the fake one for a refund – no refund but a nice police report 🙂

A fun fact did you know that you can buy a Versace condo, rent an apartment, and stay at a hotel designed by the famous designer? The most famous being the Palazzo Versace Dubai (I recommend looking at the pictures)  with prices starting at $180 for a king room, up to $800 for a Grand Suite Creek View. Other locations include parts of China, India, the Philippines, and other countries.

Don’t roll your eyes about Versace luxury residences. All designers have at least one:

  • The Gabbana Luxury Apartments South Beach Miami
  • The Armani Residences: Sunny Isles, Miami Beach
  • The Bulgari Hotel in Milan, Italy
  • The Bulgari Hotels & Residences in Knightsbridge, London
  • The Yoo Nordelta Residence in Buenos Aires, Argentina – less known in the USA
  • The Moschino and Philip Vergeylen apartments in London, England
  • The Maison Christian Dior apartments in Paris, France
  • The Louis Vuitton apartments in London, England
  • etc.

Price-wise? Way above my budget, not even in my dreams. A penthouse at the Versace Culture Village in Dubai,  5 bedrooms costs 12,000,000 AED or over $3,250,000 while a similar condo in Dubai would cost around $750,000 – these are not designed by luxury fashion houses 🙂

Why Versace Jeans?

Look at the price tag and the difference between the two crossbody bags above – $1,850 vs. $124. My lovely wife, who loves designer bags, says, why should I spend $1,850 for a Versace when I can get 10 Versace Jeans for much less than that?

If you look at our collection, you will find beautiful VJ at a fraction of a Versace, same beauty, same designers, same work quality. Do not think that VJ is a sub-brand as already stated, VJ is becoming a strong Versace arm.

What we like the most about VJ is that the designers are not going too far and many handbags have a beautiful minimalist concept while keeping the style and the luxury feeling. Many dislike the very flashy runway style and are more prone to enjoy more wearable design.

Why My Small Store doesn’t sell Versace?

We did, and they are now only available offline only. That decision came after “funny” people would buy a fake Versace in New York, Chicago, or Los Angeles, then order a real one from us. Cancel the order and return the fake one.

We grew tired of having to make police reports with almost zero chance to get our money back. So, if you want a reasonable price on a Versace, contact us to arrange a meeting here 🙂

Be careful when buying a Versace product

Many like Christina Bednarz Schnell claim that Versace products are manufactured exclusively in Italy and it’s no longer true.  Spotting a fake Versace product can be tough as counterfeiters are getting much better at it.

We have seen a fake $2,500 Versace bag that was 99% perfect, the only difference was a fake serial number! Like many other brands like Diesel, Armani, Certilogo to verify the authenticity of their products. If it fails, you know what it means.

Most of the Versace Jeans products My Small Store sells have a tag with a serial number for easy authenticity verification.

The big problem is when buying a used Versace, most of the time we forget to ask for the serial number and it’s a mistake. I will say that 40-50% of the used Versace are fake 🙁

As already said, the quality of the product, apparel, or accessories like a purse or a backpack, even perfumes can be easy to spot. The poor quality of stitches, zipper, logo, material used, etc. can be great indicators but often it’s not enough.

A new $50 Versace Jeans crossbody might be easy to spot. Unfortunately, we have seen $200 VJ crossbody bags that were absolutely fake – not even looking like a Versace Jeans model but with terrific craftsmanship quality.

It’s easy to imagine a factory making quality unbranded handbags that also produce fake branded ones on the side.

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See all our Versace Jeans Products here.