This a question that comes quite often: “Is Versace Jeans real Versace?”
My definitive answer is YES, Versace Jeans Brand is Versace. The major difference was the market targeted by the brand. Versace for affluent middle-aged and the Jeans version is focussed on the younger generations at a lower cost. I say “was” because today the Versace Jeans brand is becoming its own Versace designer style.
VJ is what is called a diffusion brand, which is a line of products created by a high-end fashion designer (Versace in this case) that retails at lower prices.
Big brands use diffusion lines as a part of their strategy of massification of their luxury names. It helps with cash flow (more sales) and brand recognition. Check out our Versace Jeans collection.
A $1,850 Versace Crossbody |
A Crossbody Versace Jeans we sell at $124 |
Is Versace Jeans Real Versace?
Versace, like many other luxury brands, has diffusion lines to name a few:
- Armani Exchange, Armani Jeans, Emporio Armani for Armani
- Cheap & Chic and Love Moschino for Moschino
- CK, CK Jeans and Calvin Klein Underwear for Calvin Klein
- Just Cavalli, Cavalli Class and Roberto Cavalli Sport for Roberto Cavalli
- MICHAEL by Michael Kors for Michael Kors
- Versus, Versace Collection and VJ for Versace
- …
A few notes, since January 2019, Versace has been acquired by Michael Kors Holdings, which is now Capri Holding. Capri also owns Jimmy Choo. Since the acquisition, Versace is merging all its diffusion brands into VJ.
Many people claim that all Versace brands are made in Italy, which is totally false. In the article Christina Schnell published, she says that if a Versace product is made in China, it is a blatant fake. She has no idea of what she is trying to talk about 🙂
Many products designed by Donatella Versace and her team are manufactured in China, Singapore, and certainly soon in India. Many Versace products are still manufactured in Italy, but it’s getting less and less every year. The reason? More successful these brands are, more output they need, and there is not enough workforce in Italy for all the “Italian” Designers. If you are interested, I highly recommend the article on Gucci on Reference.com about what I call the Gucci scandal.
Gucci factories are in Prato and are held by Chinese businessmen who pay their illegal Chinese workers’ meager wages $3/hour – see the New York Times article.
Two choices, honesty with the origin of the product made in China or made in Italy using illegal underpaid Chinese workers.
As a footnote, Prato near Florence (Gucci and Prada factories), has the second-largest population of Chinese in Europe, after Paris.
My Small Store keeps track of VJ transparency and its impact on the environment and working condition – as many major brands the lights are not turned 100% on but it’s going there. For example, all Versace plants will be running on renewable energy by 2025, great if though we would prefer to see more details about the complete workforce situation. One Step at the time!
Bottom line, if you buy a Versace Jeans brand from an approved retailer like My Small Store, you are sure you have a real Versace. If you purchase it on the streets of New York China town, you are sure you have a fake one 🙂
A fun fact did you know that you can buy a Versace condo, rent an apartment, and stay at a hotel designed by the famous designer? The most famous being the Palazzo Versace Dubai (I recommend looking at the pictures) with prices starting at $180 for a king room, up to $800 for a Grand Suite Creek View. Other locations include China, India, Philipines, and other countries.
Why Versace Jeans?
Look at the price tag and the difference between the two crossbody bags above – $1,850 vs. $124. My lovely wife, who loves designer bags, says, why should I spend $1,850 for a Versace when I can get 10 Versace Jeans for much less than that?
If you look at our collection, you will find beautiful VJ at a fraction of a Versace, same beauty, same designers, same work quality. Do not think that VJ is a sub-brand as already stated, VJ is becoming a strong Versace arm.
What we like the most about VJ is that the designers are not going too far and many handbags have a beautiful minimalist concept while keeping the style and the luxury feeling.
Why My Small Store doesn’t sell Versace?
We did, and they are now only available offline only. That decision came after “funny” people would buy a fake Versace in New York, Chicago, or Los Angeles, then order a real one from us. Cancel the order and return the fake one.
We grew tired of having to make police reports with almost zero chance to get our money back. So, if you want a reasonable price on a Versace, contact us to arrange a meeting here 🙂
Is Versace Jeans Real Versace?
This a question that comes quite often: "Is Versace Jeans real Versace?"
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