To answer the question is Love Moschino and Moschino, the same.
My answer will be French Normandy style: yes and no. Happy with my answer? No? Let’s see why I can’t give a straight answer.
Yes, because Love Moschino and Moschino are the same fashion house, same fashion brand.
The Moschino collection includes the following labels, also called diffusion lines for men and women.
- Moschino main label for women and men
- Moschino Cheap and Chic is a secondary youthful label, created in 1988 and exclusively for women and is since 2014 called Boutique Moschino
- Love Moschino another secondary label for women and men. Until 2008, it was called Moschino Jeans another chic line
- Moschino also has since 2009 “Maison Moschino,” a train station on Viale Monte Grappa, Milan.
Then again no, Love Moschino and Moschino are not the same because the customer base is very different, one for more affluent people looking for a more unconventional style, the other, younger and much less affluent looking for a known and more wearable designer brand Moschino.
Yet, I know many affluent customers who swear by Love Moschino.
Many claim that the difference between Moschino and Love Moschino is the price, and I can’t entirely agree.
Indeed, the beautiful runway style Silk Organza Dress With Sequin Embroidery at $6,500 is way pricier than the Love Moschino Fleece Dress Crystal Logo at $286.
Look at both pictures. The styles are entirely different, as well as the price and the material. The Moschino is 100% Silk with no branding – the design is the branding. The love Moschino dress is 95% Cotton, 5% Elastan with a printed, very noticeable brand – Is Love Moschino and Moschino the same, really not looking at the design!
Think about yourself, which dress would you wear to a chic party? Which one for shopping?
Let’s look at handbags, the Face Print Clutch at $550 or the Clutch With Stars at $115, as for the dresses, one has a prominent logo, for the other one, the design is the logo. Same question as before: is Love Moschino and Moschino the same, really not looking at these beautiful handbag designs.
We could go on and on with this 😊
Now, do you think that the difference between Moschino and Love Moschino is “only” the price tag?
I know you are already asking about Boutique Moschino. This third line is also a diffusion line well placed between the two other lines.
Boutique is a bit more “exotic” than Love Moschino with a lower price tag than Moschino.
The final answer is that both lines are from the same fashion house with different designs and prices. I hope I answered your question, is Love Moschino and Moschino the same.
Quick Moschino History Lesson.
Moschino was founded near Milan in 1983 by Franco Moschino.
Contrary to other fashion designers, Franco’s family owned an iron foundry. He wanted to become an artist painter.
Franco Moschino enrolled at the famous Marangoni Institute. During his studies, he worked as an illustrator for fashion magazines and fashion designers. After graduation, he worked for Versace as an illustrator.
In 1983, Moschino started Moonshadow, and launched Moschino Couture!
He created casualwear and jeans but quickly extended to lingerie, eveningwear, shoes, menswear, and perfumes.
Moschino’s designs were innovative and uncommon, like the famous eccentric black denim mini-skirt decorated with plastic fried eggs
He was called the Jean-Paul Gaultier of Italian fashion for his highly creative designs.
Franco loved playing with statements like “Expensive Jacket” embroidered in gold across the back of a cashmere jacket.
He loved mocking fashion classics such as the Chanel jacket with very showy details making him quite famous in the industry he satirized.
Before his death, Franco worked to raise money for hospices for children with AIDS. He passed in 1994 at the age of 44 from AIDS ☹
Rossella Jardini, Former Moschino creative director, took over and fulfilled the role of “creative witness,” preserving the style and philosophical tactic.
In 1999 Moschino joined the group Aeffe created by Alberta Ferretti and include Philosophy di Lorenzo Serafini and Pollini.
In 2013, Jeremy Scott became Moschino’s creative director.